By its Decision no 877/2025 adopted on the 17th of March 2025, the Hellenic Competition Commission (HCC), in Chamber, unanimously approved, pursuant to Article 8 (3) of Greek Law 3959/2011, the notified concentration concerning the acquisition by “United Media S.à.r.l.” and “Paxana Holdings Limited” of joint control over “Audiomax Holdings SA” within the meaning of Article 5 (2b) of Greek Law 3959/2011.
Audiomax is a holding company and controls three radio stations, one podcast production and broadcasting company and two technical services/audiovisual production companies; the latter provide their services exclusively to their parent companies.
Paxana is controlled by Vardianna Vardinoyanni and is currently controlling Audiomax jointly with “Primos Media S.à.r.l.”. Through the notified concentration, United assumes Primos's position, including its stake in Audiomax’s share capital as well as the associated rights and obligations outlined in the existing shareholders’ agreement between Paxana and Primos.
The HCC, by its decision, concluded that whereas the concentration falls within the scope of article 6(1) of Greek Law 3959/2011, as well as article 3 of the media sector-specific Greek Law 3592/2007, it does not raise serious concerns as to its compatibility with competition rules in the relevant markets it concerns.