On the 3rd of October 2025, the Hellenic Competition Commission opened an in depth investigation procedure provided for in Article 8 (4) of Law 3959/2011 to assess the concentration notified on 27.01.2025, concerning the acquisition by the company under the name “ALLWYN INTERNATIONAL AG” and the distinctive title “ALLWYN”, of sole control over “LOGFLEX MT HOLDING LIMITED” and the distinctive title “NOVIBET”.

Allwyn International AG (Allwyn) belongs to the Allwyn Group, which is an international gambling service provider.  In Greece, it operates through OPAP S.A. and its subsidiaries, which in turn is active, inter alia, in the provision of land-based and online gambling services, including online sports betting and online casino games under “pamestoixima” and “stoiximan” brands.

Logflex MT Holding Ltd (Novibet) operates in the market for online gambling, i.e. in the online betting and online casino games, under the brand name “novibet”.

Based on its preliminary assessment, the Hellenic Competition Commission (HCC) considers that the proposed transaction raises serious concerns as to its compatibility with competition rules in the individual markets concerned. In particular, the HCC concluded that:

(a) the implementation of the transaction assessed is likely to significantly strengthen Allwyn's dominant position as the new entity’s market shares are expected to exceed 70% in both the broader online betting market and the online casino market (except for poker games).

(b) there are strong indications that the acquisition of Novibet will eliminate an important competitor that has penetrated the market, the operation of which has changed the relevant markets’ equilibrium.

Therefore, the proposed concentration raises concerns regarding possible horizontal non-coordinated effects. Furthermore, also considering the acquirer’s dominant position in the above horizontally affected markets, any vertical/conglomerate effects among these markets and other relevant markets in which the parties operate must be fully investigated.

During the in depth investigation, the HCC will examine whether its concerns regarding the compatibility of the proposed concentration with competition rules in the markets concerned are confirmed.

According to the provisions of Article 8 (4) of Law 3959/2011, following the notification of the initiation of the in depth investigation procedure to the parties, they may jointly proceed with modifications to the concentration or propose commitments to eliminate any serious concerns regarding its compatibility with the requirements for the functioning of competition in the individual markets concerned, and submit any such modifications or commitments to the HCC.

The Hellenic Competition Commission has 90 days to reach a decision. The opening of an in-depth inquiry does not prejudge the outcome of the investigation and the decision.